It has already become a tradition that the Almanac of
Bulgarian Fashion publishes the opinions of wellknown
Bulgarian fashion journalists on the status
and development of the contemporary fashion
design in Bulgaria. We turned again to them with one
question only: "Which are the three most serious
achievements of the Bulgarian fashion design in the
running out 2005?' The main part of the polled colleagues
responded to our inquiry. We are publishing
below their opinions about the Bulgarian fashion
successes in 2005:
fashion journalist, director
of Show and entertaining
programs in Channel 3
1. Triumph International’s fashion
show Triumph around the world.
2. Eurepian day of Bulgaria on
3. Docha collection of fashion
house Galinel, autumn - winter
Editor-in-chief of Koi Magazine
and fashion editor of Monitor daily
Last year was surprisingly good for young
Bulgarian designers. Indeed, I would like to mention
first the undeniable success of the New
Bulgarian University graduate Nikolai Pachev. His
success at the Mittelmoda international completion
shows that in Bulgaria besides the "official" fashion,
which would hardly boast of some particular
success, there are young people who work hard and have
the chance to succeed abroad because of their talent. I
hope that after his internship at Benetton, he would receive
a good job for a prestigious brand, and after becoming
famous in business to turn into a reliable advertisement of
our country as well. A commercial phenomenon and undeniable
achievement, also outside the "official" fashion, is
the introduction of Bozhidara Bakalova as a source of not
only clothes, but inspiration for many Bulgarian celebrities
as well. Anyway, one could not pass by the growing international
recognition of Virginia Zdravkova, as well as her
eagerness to organize glamorous performances for the
fashion connoisseurs in Bulgaria.
of Zhensko Tsarstvo
(Petticoat Government) newspaper.
In the last year I was most impressed by the following
1.The Fashion days in Rousse in March 2005 as
well as the Days of Bulgarian Fashion in Sliven
(October 2005). They presented the so-called
provincial fashion, which actually is the most popular
one across the country.
2. The fashion shows of Galinel Fashion House
(December 2004 and November 2005), which have combined
the original collections with attractive presentation.
3. The Roshavata Garga fashion show (November 2005)
with The Back - the Face of our Clothing collection for the
brave interpretation of the elitarian tendency and excellent
1. The presentation of Virginia Atelier Fashion
House autumn-winter 2005/06 collection was
one of the powerful and most impressing events
in the Bulgarian fashion life in the year that is
coming to an end. The talented and extremely
charming Virginia demonstrated once again that
fashion besides perfect cut, high quality and
anticipation of the trends, is also a real show. It
is no chance that the organizers of the world
pageant Mrs. Globe trusted the Bulgarian
2. If I can paraphrase the motto of the Bulgarian fashion
brand Roshavata Garga (The Tousled Crow) that is my
favourite, “in for a penny, in for a pound”, this is how it
would sound after the show of Albena Alexandrova: If you
can go for a pound, do it, i.e. if it regards the Bulgarian
fashion, it should be on world level". Femininity, chic, a little
bit of eccentricity, current fashion trends taken into consideration
and of course the inevitable personal style - obviously
this is the formula of success not only for Albena but
for the Bulgarian fashion design as a whole.
3. Jeni Style - this is the other brand that is rather ahead "
on the read" again. Traditionally Jeni Jivkova not only
opened the autumn fashion season but also showed a
rather interesting collection that is in no way inferior to what
is seen at the world fashion stages.
Fashion Editor of 24 Chassa daily:
1. Virginia Zdravkova and her shows abroad,
which represent deservedly Bulgaria across
2. Agressia, as it is one of the fashion houses,
which offer real quality in the production and
design of menswear.
3. It is praiseworthy that for the first time the
Academy for Fashion decentralized the awarding of
Fashion Mercury prizes, choosing the cradle of the
Bulgarian textile - the city of Sliven - as the venue for this
important event. I think that it is quite appropriate to pay
attention to new technologies and high quality, as defended
by laureates of this prestigious award: Agressia, Irida,
Kwiat, MirO and Miroglio.
of Perfecta Magazine
1. The exciting infatuation of the Lavazza collection
and the aristocratic exuberance of the
VZ autumn-winter 2005-2006 collection, both
creations of Virginia Zdravkova
2. Triumphing sex appeal and provoking lightness
in ladies underwear in the explosive performance
of Triumph International.
3. Genuine fashion whirl in the Days of
Bulgarian Fashion Sliven 2005, which demonstrated
that fashion is not "occupation isolated" of the capital only.
Chairwoman of the
Academy of Fashion
The tendency the significant creative expressions
of the Bulgarian designers to be mainly in
the field of the everyday youth's, ladies' and
menswear was preserved this year as well. A
new generation of creators turned to the pragmatism
of the street and of the business style,
influenced by the information and technological
boom, citizens of the world, is being established.
Their fashion is managed by various
principles - computer developments, new technologies
in manufacture, feasibility, economy,
comfort, etc. The ideas are both individual and
subjected to world tendencies.
In this direction, new designers of extreme quality came up
along with the already established Agressia Group and Rila
Style (now Battibaleno).
For me, MirO takes first place because of its inimitable
sense of "fashionability", for application of contemporary
technologies and methods in production and sales. I cannot
overlook Kwiat+ for the reasonable self-confidence with
which it rubbed out the differences with world optical measures.
I am impressed by Irida with its continuous innovation
in presentation of fashion.
I definitely like the ambition of Lucille to make more
humane hard ready-to-wear with the spirit of new city
To sum it up: 2005 - a few unique designs, much ready-towear!
of Maximum Magazine
Two fashion events definitely made impression
in 2005. I think this were the review of Rollman
fashion house and that of the designer Albena
Alexandrova with her collection The Back - The
Face of Our Clothing.
Both fashion events were seriously preparedfrom the point of view
of the mise-en-scene, elaborated
choreography and demonstrated exclusively professionally
First Deputy Editor-in-chief of Vsichko
za Zhenata (Everything for the Woman)
1. The supported by a Zlatna Igla (Golden
Needle) award national and professional selfconfidence
of Virginia Zdravkova, which is getting
ready to dress Hollywood celebrities as well.
This summer the Bulgarian designer created the
outfits of all participants in Mrs. Globe World
Pageant in Palm Springs as an official designer
of the event. She herself turned into a celebrity
abroad: Kevin Kostner of Dances with Wolves
asked her for an autograph.
2. The feminine and exquisite style of Maria Nedkova -
always topical and not affected by time at the same time, in
the style of the eternal Chanel.
3. Irida Fashion House for its sprinkling fancy and originality
in presentation of new collections with the convincing
use of multimedia.
chief script writer
of the TV show ELIT on the BNT
1. Nikolai Pachev, who was back as a winner of
Mittelmoda Award - Italy.
2. Babini Kuki (the Knitting Needles of
Grandmother) collection, shown at the reviews
for Fashion TV - European Day of Bulgaria
3. The return of model Alexander Andonov back
on the fashion stage as the face of Agressia
Fashion Editor, ELLE Magazine
There is a substantial development of fashion in
Bulgaria in my opinion. Fashion life is also rich
in many active events that continuously present
innovative visions in clothing.
I would define the launching of ELLE magazine
on the Bulgarian market as the most substantial
event. The reason to say this is not because I
am its fashion editor. I specify it as a serious
event because the magazine is a big challenge
not only for us - the fashion interpreters, but also
for the readers. ELLE is a fashion guide not only
in Bulgaria but in the world too.
I was particularly impressed by the fashion show of the students
majoring in fashion design with the National
Academy of Art. They demonstrated enviable knowledge in
the field of fashion. Professionally prepared and well organized,
the students show presented truly creative, futuristic
and parallel to this practical wear.
Rolmann review. I think men's fashion demonstrated again
style and quality that is worth being envied on behalf of the
lady's audience. It is obvious that men are the better
dressed half. Maybe because they are not so much pretentious
and depending on the fashion or maybe because
under the secretive appearance they are more demanding
and precise for the detail.
Producer of OGLEDALA (MIRRORRS)
show on BTV
1. The Back - the Face of Our Clothing collection of Albena
2. The presentation of Kristina and Konstantin at the shows for the
European Day of Bulgaria 2005 on Fashion TV.
3. The most recent collection of the Bulgarian brand
Fashion Editor of Douma daily
1. Virginia Zdravkova with all her manifestations,
including the Lavazza collection of December
2004, because of the quality, fancy and exquisiteness
2. Albena Alexandrova with the presentation of
her The Back - the Face of Our Clothing collection.
3. The striking presentation of Galinel Fashion
House from Plovdiv.
to Sedmichen Trud weekly
Two are the peaks in the formal lady's and
man's fashion. Virginia Zdravkova continues to
be first regarding ideas, luxurious fabrics, perfect
execution and appropriate accessories.
She is among the few designers who manage to
turn an ugly duck into the beauty of the ball. And
the beautiful ones like the participants in Mrs
Globe competition are impressively dazzling.
The very serious formal wear of Agressia Group
is for the men whose life is a struggle crowned
by a victory. The designers of the company are
led by the thought of supporting the success,
the charm and the sex appeal of the world conqueror.
Last but not the least is the revival of the vanguard, the club
fashion and the artistism. This year Kristina and
Konstantin, Aries Unikat, Modus Art Bulgarian fashion
house and Mariela Gemisheva demonstrated originality,
sensual extravagancy, novelty and provocation in their collections.
* * *
Despite the backwardness and conservatism of the
creators and users of clothes in Bulgaria, our fashion
got a little bit closer to the world design recently
and unambiguously showed that even the contradictory
economic and social transition to democracy
and information transparency could be creative, stylish
and multicoloured, independent from the culture
of thugs, the pop folk style and the clothes bought
from Capali Carsi and our native flea market. The
Bulgarian fashion design showed adaptivity and
stamina in regards to the total element of the style
globalization. We have reasons to claim that our
national fashion is an example of glocalization, i.e.
peaceful co-existence of local and global tendencies.
The circumstance that we are a Balkan, crossroad
culture helps very much in this respect, as well
as the fact that the new generations of creators
enter the profession with self-confidence, solid
preparation and the clear awareness of a new and
perspective mission - a successful visual reform and
prosperity of the original and the different. However,
in order to be sure for the more beautiful and elegant "
tomorrow", we could not avoid observing in a more
responsible way the laws of fashion industry and
entrepreneurship, marketing and advertising, as well
as letting talents do anything they consider appropriate.
Otherwise we shall be doomed to remain in
the world's fashion province for long time.