²²². SUCCESSES ABROAD
fashion successes abroad have always been the Achilles’ heel of our
design. The real recognition of the Bulgarian fashion creativity
is still pending. The collections and the works of the current fashion
design students in Bulgaria and abroad will most probably be the
object of such recognition. Anyway, can we outline, although not
fully, although rather concisely, some of the Bulgarian serious achievements
on foreign fashion catwalks? Who else besides Livia Stoyanova and
Yassen Samouilov (from the On Aura Tout Vu Fashion House) - the most
successful Bulgarian designers across the world – has achieved success
and received ovations abroad?
Among the successful contributions of Bulgarian designers abroad,
we should not disregard also the successful presentation and the
special award of Milka Alexandrova–Buchi who showed a collection
of hers in Lisbon, Portugal, on the occasion of the Third Wave countries
accession to the European Union.
The Days of the Bulgarian Fashion in Moscow mark the beginning of
the probably most massive manifestation of the Bulgarian design aboard
in the period under discussion. Collections by well-known and established
Bulgarian designers were shown twice – once in the Bulgarian embassy
in the capital of Russia and for a second time – in the ultra modern
Crocus City Mall in the summer of this year. Dozens of Russian journalists
and connoisseurs were fascinated by the Bulgarian fashion, and by
the designs of Fani Papadopulu, Virginia Zdravkova for Virginia atelier,
Irida, Yunona, Midok and by the jewellery of Dor-Dis, in particular.
Interesting and useful meetings and contacts with Russian entrepreneurs
and specialists took part during the visit of the Bulgarian designers.
The meeting with the legend Slava Zaitsev was especially exciting.
The fashion shows were within Slavyanka Festival, organized by the
Russian Business Centre in Sofia and the municipalities of the capitals
of Russia and Bulgaria, and the occasion – the 125th anniversary
of the establishment of Russian - Bulgarian diplomatic relations.
Virginia Zdravkova was the official designer of Mrs. Globe 2004 pageant,
according to a contract signed between her and Sava Tsekov (Miss
Globe Trade Mark Director for Bulgaria) and Tracy Kemble (Director
and Owner of Mrs. Globe Trade Mark). The contract was renewed for
further five years, and the topic of the next Mrs Globe 2005 pageant
was specified and the designer would start her work soon. Besides
that, Virginia Zdravkova received a personal invitation by Tracy
Kemble to participate in the jury of the preliminary tour (in the
day before the final round), when the jury gets acquainted with the
participants and their abilities.
As it has already become well known, Bulgarian Roumyana Marinova
won the crown at Mrs.Globe Pageant, which took place in the summer
of 2004, under the auspices of Maria Shriver – the wife of California
Governor Arnold Schwarzenegger. The happy winner jointly with the
other five finalists marched before the wide audience in formal outfits
and jewellery designed by Virginia Zdravkova – Virginia atelier [winner
of Zlatna Igla (Golden Needle) 2003] and shoes of Virginia shoes
brand. Mrs Globe pageant is carried out at the same time as Mrs USA
and is broadcast directly by the US NBC television and the Greek
Mittelmoda is among the most renowned young talents competitions. For the first
time there was a Bulgarian among the finalists. His name is Nikolay Pachev, a
student of New Bulgarian University, majoring Fashion Clothing Design under the
master-of-arts programme. In the summer of 2004, he presented successfully an
original vanguard collection of five designs at the international exhibition
in Brno, Czech Republic. The finale of Mittelmoda 12th world competition took
place on September 10 and 11, 2004 in Gorizia, Northeastern Italy. The initial
number of the candidates was 1,200, of which 30 representatives of countries
from Central, Eastern and Western Europe reached the finals. And although Nikolai
Pachev could not rank at the top, his recognition should be accepted and evaluated
as recognition of the complete stirring in the new generation of designers and
stimulus for their forthcoming manifestations.